Colleen Troy – Meet Your New Communications Utility Player

Meet Your New Communications Utility Player

We don’t know each other, but I do know this:

Your organization is growing, or trying to make it over that next speed bump. Your team is running as fast as it can. But you struggle to manage the chaos of multiple promotional channels, daily pressures to perform, and the mystery of determining your perfect audiences and where to find them. And once found: what will you say?

Or maybe you don’t even have a team. It’s just you. Promotions is the last thing you have time to think about. And you don’t know where to start.

Let me help.

I have decades of strategic communication experience in multiple industries, so I’ve probably confronted your challenges before, with other clients. With deep insights on teamwork and leadership, emerging and traditional channels, strategic communications and crisis management, and more, I help others get their messages right.

Once the systems and/or people are in place and running smoothly, I can leave. But the benefits linger on in winning strategies and deliverables you need to succeed.

What, Exactly, Do I Do?

Maybe you need a temporary communications director to view your entire program, holistically (and without bias!) and make recommendations. Maybe you aren’t getting the most out of your current agency, but need fresh eyes to make a change. I’ll work with your team, or help you recruit one. Perhaps we conduct some marketing research. Maybe you need web copy. Or a social media strategy. Or a crisis communications assist. Or a publicist. Or a review to make sure you’re spending your ad dollars more effectively.

Been there. Love doing all of that.

I work on short-term projects, or monthly retainers. It all starts with a call or email.

The communication process is not new, but fresh tools emerge daily. My superpower is a deep respect for how human behaviors and marketing communications combine. I’ve been called “part shrink, part psychic.” I’ll take it.

My entire career is captured here. But a few highlights worth noting:

Founder and owner

Touchpoint Communications, a multiple national award-winning marketing communications firm focused on real results for a wide variety of clients. (Continuously operating for 15 years)

Vertical Industry Expertise

Non-profit management, Festivals/events, real estate, culinary and hospitality enterprises, professional services, agriculture/renewable energy.

2018 Marketer of the Year

American Marketing Association (Charleston)

Skilled Marketing Researcher

American Marketing Association (Charleston)

Adjunct Marketing Professor

College of Charleston (15 years) and winner, Adjunct of the Year

Special Training and Experience

Racial Equity Institute participant; Poynter Institute presenter; Blackbaud philanthropy institute lecturer.

Ask My Clients

(Just a few of the Dozens)

Marketing communications today is extremely complex. Colleen Troy is a master of making sense of complexity and creating and executing integrated marketing communications and PR programs.

Colleen isn’t just a master marketer who can do it all. She’s also a deeply - experienced strategic communicator who knows way more than anyone should about public relations, digital marketing, media outreach and events. So, she’s a know-it-all who can do it all… and she’s an absolute joy to work with.

Colleen Troy is not only a marketing/public relations professional full of talent, knowledge, and professionalism, she truly cares about the projects she signs up to represent and brings with her a career of helping great projects come to life. Plus, she is so much fun to work with that if you're like me, she will become a good friend when your project is complete, probably the best part of the deal!

In addition to her communication contributions, Colleen participates in c-suite conversations, acts as a business development consultant and provides counsel for both myself and our Board of Directors. Adding Colleen Troy to your team is one of the best decisions you could make for your organization.